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Cross the Rubicon

Helping Your Company Sell Into, Raise Capital From, and Find Partners in Emerging Economies

Cross the Rubicon - Helping Your Company Sell Into, Raise Capital From, and Find Partners in Emerging Economies

Bag of Links

From the last week, a Bag of Links of interesting developments in emerging markets around the world:

BusinessWeek looks at the strategy foreign beer makers are pursing in China as these companies try to convince the growing Chinese middle class to move up into higher priced beers.  Will it work?  I am sure Jim Fallows hopes so!

The New York Time’s explosive article on Wal-Mart’s Mexico bribery scandal is going to draw new attention to the areas where money changes hands in emerging economies in order for multinationals to complete projects, obtain licenses, and grow their businesses.  Short-term the damage is going to be localized to Wal-Mart, but long-term this will have an impact on other companies and their focus on emerging economies.

The China Observer has a good infographic, based on newly public research from the Hurun Report, on where in China the wealthy live.

ChinaLawBlog argues that a settlement between Apple and Proview is imminent.  The implications to this entire situation for companies, both multinationals and SMEs, is something CLB has written about extensively before.

The Tata Nano car is beginning to see impressive sales growth in India.  That is interesting enough, but even more so is that this appears to be the result of a rejiggered marketing campaign to India’s second tier cities which stresses more than the economics of the Nano.

Speaking of cars, increasingly high fuel costs in China are adding further fuel to the fire about the need for additional EV development in the country.  While Beijing’s domestic suppliers are best positioned to take advantage of this opportunity, automotive multi-nationals are also taking notice.

While no one has been watching, rural India has become an increasingly important player in the region’s manufacturing, as the WSJ recently pointed out.


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